This session will be in English.
How do you use video to inform young people? Reid Aiton explains how they do it at Young Scot. They use a 'video first' approach to youth info. Reid will delve into their use of TikTok and Instagram Reels.
Young Scot is the national youth information and citizenship charity for young people in Scotland. Their mission is to support young people to thrive and make the most of their lives as they grow up.
Reid Aiton is the director at Young Scot. He leads the digital information, social media and stakeholder communications teams. He is responsible for how the organisation communicates with both young people and stakeholders.
What will I get out of this session?
This session will look at questions such as:
- What does 'video-first' entail? And why did Young Scot opt for this approach?
- Is video suitable for youth info? If so, how do you approach it?
- What does and doesn’t work on which social media platform?
Specific tips & tricks:
- on how to bring youth info via video formats
- on how to use the social media space to reach young people
- on using TikTok and Instagram Reels, in terms of informing youth
Where and when?
- Thursday May 4
- 12.15h-13.15h
- online, via Zoom
For whom?
- WAT WAT partners
- other organisations that make youth info
Free for participants of the WAT WAT training.How to register
Register via the red button at the top of this page.
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